Published inFloat Left InsightsConnected TV Device Global Market Share“What’s the most popular OTT platform?” This is a question that we get asked a lot, but it doesn’t necessarily have a clear and concise…Jul 21, 2021Jul 21, 2021
Published inFloat Left InsightsThe Number of Cord-Cutters and Cord-Nevers will Reach 50 Million U.S. Households in 2021According to a report released by nScreen Media, the number of cord-cutters and cord-nevers has more than tripled since 2014, reaching an…Jul 6, 2021Jul 6, 2021
Published inFloat Left InsightsThe 5 Biggest Mistakes Companies Make When Launching a New OTT ServiceThese are the five biggest mistakes we’ve seen companies make over the last 10 years that ultimately forced them to start over.Jun 8, 2021Jun 8, 2021
Published inFloat Left InsightsOTT: How the Rise of VOD Led to an Increase in Linear Streaming and How to AdaptIf you haven’t heard of the term OTT by now, there’s a good chance you already know what it is. OTT (Over the Top) refers to streaming…May 6, 2021May 6, 2021
Published inFloat Left InsightsPersonalization in the Media and Entertainment IndustryFloat Left CEO, Tom Schaeffer, and Jump Data-Intelligence CEO, Jerónimo Macanás, discuss the importance of personalizing OTT experiences…Jan 20, 2021Jan 20, 2021
Published inFloat Left InsightsGrow and Engage your Audience on your OTT ServiceHow do I get more people to see my app? As an OTT technology provider with a decade of experience, this is hands-down the question we get…Aug 20, 2020Aug 20, 2020
Published inFloat Left InsightsFour Reasons to Launch your Streaming Service on RokuRoku has been getting a lot of buzz lately since it was revealed that two large streaming services, HBO Max and Peacock, would not be…Aug 13, 2020Aug 13, 2020
Published inFloat Left InsightsHow to Convert Free Trialists into OTT SubscribersConsumers are well-versed in the concept of a “free trial” in many different scenarios, and especially in the competitive OTT space, it’s…Aug 11, 2020Aug 11, 2020
Published inFloat Left InsightsFaith-Based and Religious OTT Services: Top 5 Things to Consider when Launching an Over-the-Top…Faith-based OTT channels are an excellent way for churches to stay connected to their community if circumstances prevent them from…Aug 6, 2020Aug 6, 2020
Published inFloat Left InsightsUnique OTT Apps to Watch While Practicing ‘Social Distancing’As billions of people self-quarantine during the coronavirus outbreak, there’s no question that social distancing could get a little…Jul 9, 2020Jul 9, 2020
