Congratulations on deciding to take the first, most important, step in launching an over-the-top (OTT) service, research! While OTT is a relatively new technology, it’s been around long enough to learn from past companies’ mistakes. These are the five biggest mistakes we’ve seen companies make over the last 10 years that ultimately cost them a lot of money and forced them to start over.

Mistake #5: Trying To Do Too Much Right Out Of The Gate

If you are just getting started with OTT, it’s best to start off small and gradually add-on to your service as you learn more about your audience.

Too often we have companies coming to us wanting…


If you haven’t heard of the term OTT by now, there’s a good chance you already know what it is. OTT (Over the Top) refers to streaming content that is delivered via an internet connection. Netflix, Hulu, Disney+, etc. are all OTT channels and you can download the app on your smart TV, mobile phone, or connected TV device.

Video-on-Demand (VOD) refers to the ability to access content at any time. If you are familiar with any of the aforementioned OTT channels, you are probably familiar with VOD, or the ability to search through a library of content and press…


Float Left CEO, Tom Schaeffer, and Jump Data-Intelligence CEO, Jerónimo Macanás, discuss the importance of personalizing OTT experiences through the UI and data collection in this short interview.

Lauren (0:44): As you know, engagement is a popular topic in OTT. Providers are always looking for ways to help keep their viewers engaged and interested in their platforms. What are the common challenges your clients face when wanting to increase engagement and how does personalization play a role?

Tom (1:03): The burden of choice is a real issue within OTT, not only from an app discovery perspective– finding services that…


How do I get more people to discover my app? As an OTT technology provider with a decade of experience, this is hands-down the question Float Left gets asked the most. To answer this, we’re going to break-down four strategies that we’ve seen work well with our clients:

1. Traditional Marketing Campaigns

In a growing OTT market, launching an app is just the beginning. 10 years ago, you may have been able to launch an OTT app with little marketing efforts and make out well, but with today’s competition, marketing is essential to get your app seen. Of course, traditional marketing campaigns are always…


Roku has been getting a lot of buzz lately since it was revealed that two large streaming services, HBO Max and Peacock, would not be launching on the Roku platform right off the bat. As a direct-to-consumer OTT provider who launches streaming services for clients on all major platforms, Float Left would highly advise you not to leave Roku out of your plan, and here’s why:

1. Roku has 43 million subscribers and growing

As of Q2 2020, Roku has reached 43 million U.S. subscribers, crushing its competition and further establishing itself as the most popular streaming platform. As you can see in the graph below, Roku’s total…


Consumers are well-versed in the concept of a “free trial” in many different scenarios, and especially in the competitive OTT space, it’s almost expected. There are so many different video service options on the market, and a free trial period is used for consumers to make informed decisions about whether or not they want to subscribe to a service.

Do Free Trials Really Work?

In a study conducted by Parks Associates last year, they found that 50% of U.S. broadband households that subscribe to an OTT video service indicated that the free trial GREATLY influenced their decision. As you can see in the graph below…


Faith-based OTT channels are an excellent way for churches to stay connected to their community if circumstances prevent them from attending in-person services. In addition, they provide great supplementary content accessible from anywhere, any time. Float Left, a direct-to-consumer OTT provider, has put together a list of the top 5 items to consider when launching a faith-based channel.

1. A reliable live-streaming solution

By live-streaming religious services, members are always able to attend and feel part of the congregation whether they are sick, homebound, traveling, or cannot physically attend for other reasons. Live-streaming also gives churches the opportunity to expand membership beyond the bounds of…


As billions of people self-quarantine during the coronavirus outbreak, there’s no question that social distancing could get a little boring and repetitive. Rather than watching The Office for the third time, why not introduce yourself to something new? At Float Left, we’ve put together a list of some of the best and most unique television, movie, and other entertainment apps to download. While some are free (ad-based) and others require a subscription, there’s something for everybody on this list. Stay safe and enjoy!

Movies & TV

Ovation NOW

Ovation NOW is the best place to watch Ovation TV, America’s only arts network, live and in…

Lauren Aloia

Marketing @ Float Left Interactive

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