Lauren AloiainFloat Left InsightsConnected TV Device Global Market Share“What’s the most popular OTT platform?” This is a question that we get asked a lot, but it doesn’t necessarily have a clear and concise…4 min read·Jul 21, 2021----
Lauren AloiainFloat Left InsightsThe Number of Cord-Cutters and Cord-Nevers will Reach 50 Million U.S. Households in 2021According to a report released by nScreen Media, the number of cord-cutters and cord-nevers has more than tripled since 2014, reaching an…1 min read·Jul 6, 2021----
Lauren AloiainFloat Left InsightsThe 5 Biggest Mistakes Companies Make When Launching a New OTT ServiceThese are the five biggest mistakes we’ve seen companies make over the last 10 years that ultimately forced them to start over.3 min read·Jun 8, 2021----
Lauren AloiainFloat Left InsightsOTT: How the Rise of VOD Led to an Increase in Linear Streaming and How to AdaptIf you haven’t heard of the term OTT by now, there’s a good chance you already know what it is. OTT (Over the Top) refers to streaming…6 min read·May 6, 2021----
Lauren AloiainFloat Left InsightsPersonalization in the Media and Entertainment IndustryFloat Left CEO, Tom Schaeffer, and Jump Data-Intelligence CEO, Jerónimo Macanás, discuss the importance of personalizing OTT experiences…5 min read·Jan 20, 2021----
Lauren AloiainFloat Left InsightsGrow and Engage your Audience on your OTT ServiceHow do I get more people to see my app? As an OTT technology provider with a decade of experience, this is hands-down the question we get…3 min read·Aug 20, 2020----
Lauren AloiainFloat Left InsightsFour Reasons to Launch your Streaming Service on RokuRoku has been getting a lot of buzz lately since it was revealed that two large streaming services, HBO Max and Peacock, would not be…4 min read·Aug 13, 2020----
Lauren AloiainFloat Left InsightsHow to Convert Free Trialists into OTT SubscribersConsumers are well-versed in the concept of a “free trial” in many different scenarios, and especially in the competitive OTT space, it’s…3 min read·Aug 11, 2020----
Lauren AloiainFloat Left InsightsFaith-Based and Religious OTT Services: Top 5 Things to Consider when Launching an Over-the-Top…Faith-based OTT channels are an excellent way for churches to stay connected to their community if circumstances prevent them from…3 min read·Aug 6, 2020----
Lauren AloiainFloat Left InsightsUnique OTT Apps to Watch While Practicing ‘Social Distancing’As billions of people self-quarantine during the coronavirus outbreak, there’s no question that social distancing could get a little…6 min read·Jul 9, 2020----